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Fractional CFO services
Part-time CFO support: planning, performance monitoring and guidance on key business decisions.
Fractional CFO · Finance for SMEs
Turn your numbers into decisions.
I help business owners and management teams gain financial clarity, protect cash flow and improve profitability. Experienced CFO support tailored to what your business really needs.
Strategic financial support · Catalonia & remote
Business financial overview● Monthly tracking
Profitability18,4%↗ Positive trend
Cash position€ 245k● Under control
Gross margin42,8%↗ +3,2 pp
Performance over timeJan → Dec · Illustrative data
What mattersClarity to decide ↗
Beyond bookkeeping. Financial leadership.STRATEGYCONTROLCASH FLOWPROFITABILITYTECHNOLOGY
How I can support your business
The financial leadership you need, without adding unnecessary overhead.
From ongoing financial leadership to focused projects, with solutions tailored to your company's size and stage.
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Management control & reporting
Budgets, KPIs, variance analysis and dashboards to understand what's happening across your business.
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Cash flow & financing
Cash flow forecasting, working capital management, funding analysis and banking relationships.
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Profitability & costs
Margin analysis by product, customer or business unit, identifying sustainable improvements.
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Processes, BI & automation
Improving financial workflows and reporting with digital tools, data and practical AI where it adds value.
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Projects & growth
Financial modelling, investment appraisal, business scenarios and financial support for strategic initiatives.
DR.
Numbers tell a business story. Strong financial leadership helps shape what happens next.
About me
Financial expertise with a business mindset.
I'm David Rojas, a finance professional with over a decade of experience in senior roles, including as CFO in an international business environment.
I've worked closely with operations and leadership, linking financial analysis, profitability, cash management and strategic decisions. My approach is practical: understand your business, set priorities and turn financial information into action.
- A whole-business perspective, beyond accounting.
- Experience in financial management and team leadership.
- Right-sized solutions for each SME.
- Clear, straightforward, results-focused communication.
How I work
A simple approach. Measurable progress.
No unnecessary complexity: first understand the business, then prioritise and deliver.
01 / UNDERSTAND
Initial assessment
We discuss your challenges, assess your starting point and identify where I can add the most value.
02 / PRIORITISE
Action plan
We agree on objectives, KPIs, deliverables and a way of working that suits your needs.
03 / IMPROVE
Ongoing support
We implement improvements, measure progress and review decisions using reliable, actionable information.
Let's talk
Does your business need greater financial clarity?
Tell me briefly what you're facing. We can explore whether a focused project or ongoing collaboration would be a good fit.
Initial exploratory conversation, no obligation.
Privacy and contact details
Contact data controller: David Rojas. Email: david.rojas@demconsultancy.com. The details you provide will be used only to respond to your enquiry and manage a potential professional relationship, based on your request and stated consent. This form is processed by Netlify. You can request access, correction or erasure by emailing the address above. Before the final launch, the legal identity information, retention policy and details of service providers and international data transfers must be reviewed and completed.